Who are we?

Welcome to Boueb.ch, the independent online store designed by a small team of parents passionate about board games and fun discoveries, for families looking to combine gentle parenting, close mothering, and baby care with ethical and sustainable choices. We lovingly select toys, board games, and games for the whole family, made in Europe and around the world, for impeccable manufacturing quality and durability that respects the planet – because ecology also starts in the living room.

Whether you're looking for original gift ideas for a birthday, christening, or Christmas, or simply new and fun trends to stimulate your children's development, here you will find original and unique gifts, designed for families in French-speaking Switzerland and beyond, who value gentle education and family bonding.

But who are we?

Boueb.ch was officially launched in October 2018 at the Baby & Kid Planet fair in Lausanne, Switzerland, by a team of parents who wanted to offer everyone fun, original, quality, and above all, durable, simple, and gender-neutral products.

At Boueb.ch, every product is chosen for its power to bring people together, awaken, and last, from fun games to toys made in Switzerland and Europe (and everywhere else), including baby care accessories and gentle parenting tools. We believe that playing is growing, and that every child deserves toys that stimulate their creativity, without compromising on manufacturing quality or ecology. Our gift ideas are designed for parents concerned with sustainability and conscious parenting, with a selection of new products that follow playful trends while remaining true to our values. Whether you are in French-speaking Switzerland or elsewhere, you will find original and unique gifts here that bring joy, educate, and last, because the best family moments begin with meaningful choices.

Why "gender-neutral" products?

Offering gender-neutral products to children is essential to break stereotypes from an early age and promote equal opportunities, especially for girls, by allowing them to freely explore all areas - be it science, sport, art, or technology - without being limited by social expectations or colors, shapes, or themes assigned according to gender. By avoiding categorizing toys, clothes, or activities as "for girls" or "for boys," we encourage every child to develop their authentic interests, build their self-confidence, and consider varied career paths, without encountering invisible barriers. This contributes to reducing future inequalities in education, the world of work, and society in general, by cultivating from childhood a culture of equity, diversity, and unlimited potential for all.

Why an online store?

Between November 2019 and August 2023, Boueb.ch was also a physical store in Lausanne. However, personal circumstances forced us to move to the other side of Switzerland, by Lake Zurich, which made managing a Lausanne store remotely very complicated. That's why we decided to keep only the Boueb.ch online store, launched in March 2020, to continue sharing, for a long time to come and with everyone, our favorites and products lovingly tested and selected.

We hope you enjoy our product selection and that your purchases at Boueb.ch will bring joy to many people around you.

Feel free to follow us on social media and interact with us. We look forward to it and thank you for your loyalty!